Early parenting support that builds member value and supports retention.

Pregnancy and early parenting are high-need life stages, but support is often fragmented and delayed. Nourish Baby gives health funds a scalable way to improve member experience, strengthen the perceived value of cover, and support families before issues escalate.

Why health funds partner with Nourish Baby

  • Create visible value beyond hospital cover
  • Support members during an exciting yet high-risk life stage
  • Help families access the right support earlier
  • Strengthen member confidence and reduce uncertainty
  • Support pathway awareness and potential claims-offset outcomes

Proven Results from Our Program

Real outcomes from families who completed the Nourish Baby Program through their Private Health Insurance
85.1%
Positive impact on family health and wellbeing
72.7%
Mostly or very confident after support
67.2%
Good or strong sleep-and-settling knowledge
67.2%
Manageable or calm after support
65.7%
Said the program added value to their private health policy

Join leading health insurers in offering evidence-based support to Australian families

Our health fund partners

Talk to us about a partnership

If you are a private health fund looking to include a pregnancy and early parenting support program on your products, please fill out the EOI form below